Want Labour to do well? Stop arguing over this man

Imagine for a moment that you are interviewing to become the CEO of a large, established company. The company has had a great deal of success in the recent past but is now struggling. It has lost its way it is your aim in your interview to help it find it again. In the meantime, its main competitor has reinvented itself—moving from its once stuffy and conservative approach to one of breath-taking audacity. You may be convinced this approach will soon fail based on its internal contradictions, but for now, they are stealing your once loyal customer base.

When preparing the inevitable presentation that will come with the job interview, you will be given all sorts of advice for the role. Some of that will come from people who have done the job before you. They know the organisation and its customers inside out and they were once extremely successful at bringing one to the other. Sure, it was in the days before Facebook was even a thing and Brexit changed everything. But that doesn’t mean that their approach isn’t worth a glance.